Amazon has reportedly upped its order for Kindle Fire tablets from its manufacturers following better than expected pre-orders.
The early signs have been very positive for Amazon, with interest turning into pre-orders for the US launch.
We are still waiting on an Amazon Kindle Fire UK release date, but good sales in the US would bode well for a move across the Atlantic.
The suggestions are that Amazon projected 4 million sales, but the manufacturers have apparently now been tasked with assembling 5 million units.
Of course, the business plan for Amazon revolves around people buying content for the Kindle Fire - which is heavily subsidised by the company in the same way as the likes of Sony and Microsoft's games consoles.
The Kindle has shown a desire for ebooks, and Amazon will be hoping that this will continue alongside boosted sales for digital copies of TV shows, films and of course Apps from its store.