Lord Alan Sugar has put the brakes on YouView's speculated May launch date as he doesn't think the service is good enough yet.
So says a 'senior source' to The Sunday Telegraph, anyway, adding that although a few small test circles have seen the site as it is, the artist formerly known as Suralun isn't keen to show it to anyone else.
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The last we heard from the project, it was hurtling towards a 'spring' launch date, with speakers at the Digital Television Group Summit revealing May 14 as go-time.
But it's now looking less likely that we'll see YouView hit set-top boxes in just two weeks.
If so, it won't be the first targeted launch date that YouView has missed – it was originally supposed to launch in 2010, bringing free catch-up programming from the BBC, ITV and Channel 4 to your web-connected devices.