Facebook has introduced a new 'save it for later' feature that allows users to store interesting web links, pages, movies, TV shows and music for a more convenient time.
The Saved content, be it a checked-in restaurant the user may wish to try or a shared album they want to hear, will be accessible via the 'More' tab on mobile and within the sidebar on the web.
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The feature apes the functionality offered by apps like Pocket and the Reading List feature in Apple's Safari web browser but with a Facebook funk. The social network is taking it upon itself to remind users about their Saved content if they don't check it after a period of time.
Such is the exponential growth of sharing web content on Facebook, the feature comes at a time when many users are struggling to keep up with everything posted by their friends.
While checking out interesting links over the lunch break can offer a welcome distraction from the grind, an all-day presence on social media can be a productivity catastrophe.
The Save option will let users get work done while promising the treat of Facebook-saved content for the commute home, all without the risk of being infiltrated by a trillion Buzzfeed posts.