This time last year TalkTalk took over the reins of Blinkbox from Tesco, and it's finally got around to giving the service new lick of paint: it's now going to be known as TalkTalk TV.
It doesn't exactly roll off the tongue, and it also happens to be the umbrella term TalkTalk uses for its subscription YouView-powered television packages (those bundled with phone and broadband offerings).
For existing Blinkbox users, everything works just the same as usual, only with a new name at the top of the page. The website URL still needs to be swapped over but that should happen very soon.
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