Personalised online music is gaining in popularity, according to the latest research, with sites like Last.fm and Spotify reaping the award.
A new study by radio audience measurement body Rajar has found that 4.5 million people in the UK are now using 'personal radio' services online in November. Compare this to 2.9 million in October last year and it seems that many more people are cottoning on to the idea of listening to music found in the cloud.
UK goes radio ga-ga
Dig a little deeper and the figures make for great reading, especially if you are the CEO of Spotify.
Rajar has found that one third of the UK population is now tuning into music online (or have at some point in their lives), which equates to 17.4 million people – although this was already at 16.9 million people in May.
And more people are tuning into podcasts too, with 8.1 million owning up to downloading the digital discussions.
When it comes to who wins out in the popularity stakes between Spotify and Last.fm, it seems that Spotify is proving to be more popular.
Via the Guardian
Your comments (2) Click to add a new comment
okenyon
December 11th 2009
2. I've a massive fan of both Last.FM and Spotify. But I use them for completely different things. If I want to a specific track, I go to Spotify. If I want to just press play and have music play that I will love, I use Last.FM. The discovery of new bands and songs is what I love about it: Last.FM does the work for me. Spotify also scrobbles what I play so it in fact makes my experience on Last.FM even better. Both are awesome, they need to work closer (and both as far as I'm aware have around 3m UK users)
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eljabroni
December 11th 2009
1. It will be interesting to see if last.fm gains ground on Spotify now that its a service on Xbox Live.
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