The Featured Artists' Coalition (FAC) met for the first time yesterday in a bid to bring greater online rights to musicians.
While the FAC grabbed headline news mainly because of its high-profile supporters – members of Radiohead, Robbie Williams and Soul II Soul's Jazzie B were all in attendance – the folks at MusicTank, a business development network for the UK music industry, believe that the FAC may play a pivotal role in the online music debate.
Speaking to TechRadar, Sam Shemtob, Associate Director, of MusicTank explained: "We believe that the FAC has a very important role to play, especially when it comes to questions about the transparency and attributability to artists of some of the global licensing deals with emerging media, such as MySpace or indeed YouTube."
Importance of online
This transparency of deals is much more prevalent in the wake of PRS versus YouTube debate, where the video website pulled all premium music video content from its UK portal after a dispute over royalties.
Shemtob agrees: "While the PRS/YouTube activity is hopefully just a straightforward licensing dispute, it shows just how important the on-demand streaming landscape has become, and how uncharted the terrain still is with little consensus to be found – YouTube's own patchwork of licences being a prime example.
"For all its many benefits the arrival of digital and extremely fast changing and fluid new ways of accessing music has caused all manner of disruptive problems to the licensing infrastructure."
Addressing the issues
MusicTank has noted the importance of making online music viable and has just this week issued a report on what needs to be done to ensure everybody is happy with the way music works online.
"[Our] report addresses a lot of these issues," explained Shemtob. "It looks at how going forward we can create the sorts of convenient, interoperable and on-demand music services that technology has made possible, consumers will embrace and benefits artists as well as labels and ISPs."
To view MusicTank's free report, just point your browser to www.musictank.co.uk/reports/filesharing/for-free.
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avi
March 13th 2009
1. Sounds like a lot of blather to me. The PRS need exterminating and the Music industry needs to get its operating costs down to a level acceptable to music purchasers and profitable for them.
The PRS harassing shops and small businesses who play radios when the Broadcaster has already paid to advertise the music, has brought out into the open just how greedy and unpleasant these people are. There aren't many of us who can chase after existing customers and demand money because we aren't making enough. How do they think Car workers or Bank employes and Estate Agents feel right now?
Music needs to be purchasable by the punter and that needs to be the end of it, just like everything else we buy.
Fudging issues with Youtube is like polishing the handrails on the Titanic IMO.
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