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How will the Windows 7 browser stand-off end?

The options for PC makers landed with a browser-less OS

June 12th | Tell us what you think [ 5 comments ]

windows-7-browser-less-in-europe

Windows 7 - browser-less in Europe

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Hang on a minute, isn't this level playing field in the browser wars actually a barren plain bereft of internet surfing software at all?

Despite what some people think, there isn't much black and white over the bundling of browsers. Microsoft's rumoured decision to release Windows 7 in Europe without a browser installed brings as many questions, and frankly as much misery, as its currently falsely inflated position at the head of the market.

In the last few weeks we have heard Mozilla's Tritan Nitot's calm assertion that there needs to be a level playing field and Opera's Jon von Tetzchner insists that Microsoft's dominance of the browser market is down to their past history in bundling.

Firefox beta 3.5

The truth is that it's difficult to disagree with both of these points – and that means you cannot blame Microsoft for doing what it felt it needed to do.

By avoiding censure by the EC by bundling no browser at all with the latest iteration of Windows, there appears to be several scenarios likely to occur. But some of those are far from certain to bring any kind of joy for the paying public.

Scenario 1. Windows 7 ships with a multiple-choice installer

By far the best scenario will be the decision that the IE-less Windows 7 ships with an installer generally known as a 'ballot page'. When you click the internet button on your nice clean install of Windows you will be told 'You do not currently have a browser installed: Please choose an internet browser from the list below…'

Why is this the best? Well, although a lot of people will opt to go with what they know (i.e., erm, IE), Microsoft has levelled the playing field and cannot be accused of bias (beyond the historial benefits of past indiscretions of course). People will be free to choose Opera, Firefox, Chrome, Safari or any one of the other options and at a click of the button

Downsides:

  • For the average punter, this adds an inconvenience – taking their new PC from plug and play to something that needs some kind of user choice before it is internet-ready.
  • For those on a slow internet connection, downloading the browser will take time.
  • If everyone with a browser is included then you could end up with a longer list than the European Election vote.
  • Who gets to be at the top of the list?
  • Choice means confusion. For the less tech savvy, they won't only don't know what these names represent, but what a browser actually is. For many people they just want to click the internet button and get the internet – in whatever form that takes.

Upsides:

  • This would, hopefully, finally put an end to the squabbling over Microsoft's IE advantage – people have the choice to go for whichever browser they want.
  • More people would try alternative browsers and make a decision based on what they prefer.

Likelihood:

  • In the memo that leaked the news to CNET, Microsoft has apparently recommended that 'OEMs pre-install either IE8 or at least one other browser of their choice before distribution.
  • "If you do this, your end users in the European territory should be able to access the Internet without any additional steps or inconvenience."
  • BUT - the EU want a Ballot Page, so this still remains a very likely option.
 

Your comments (5) Click to add a new comment

greggunner


June 16th

5. Their OS, their rules. They should be allowed to bundle all their own products. We're lucky we can install alternatives!

If you want it built around your choices then that's what Linux is for. Otherwise you're stuck with a commercial product required to support Microsoft's other products/solutions.

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danderson00


June 16th

4. Great, insightful comments! I am following the story with mild interest and disdain at Tetzchner's comments. If Opera succeed, does this mean that OS X will either be shipped without Safari, or, god-forbid, be shipped with IE? What about the upcoming laptops with Android. Surely they will be shipped with Chrome?

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lovlid


June 14th

3. People have had a choice for years. They're either happy with IE, too lazy to try another browser or, like me, are pig sick of patronising idiots like the court happy bosses of opera.

If alternate browser providers spent as much time coming up with another operating system as they did whinging about Microsoft, maybe they could compete. But Tetzchner et al would rather blow all their money on lawyers. And lets face it, Tetzchner announcing another day in court is just advertising for them.

Scenario 1. Opera sues because they're on page 8 of the list.

Scenario 2. Opera sues everybody.

Scenario 3. Opera sues Google. Much gnashing of teeth at firefox.

Scenario 4. Opera goes bankrupt suing Microsoft and "plus one". Doing us all a favour and disappearing for good.

Scenario 5. Firefox marries Chrome, developes an operating system and the competition begins. Opera gets the tissues out, cries that its not fair, gets a bank loan, hires a lawyer blah, blah, blah...

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trevgc


June 12th

2. Hmm so can we expect Macs to come without safari. I myself cant stand firefox and as for opera i just downloaded the recent beta but my monitor on my desktop has died but even before that i fond myself using chrome the most and then ie8 and safari if im desperate. I think its a bit rich to expect ms not to bundle their own web browser and it is up to the user to download and install an alternate browser if they have any issues with ie! So ceo's or whoever from these companies i think should stop crying about windows comes with ie. I think so it should but if i dont want to use it i can install something different . I wonder is the firefox crowd more anti ms anyways ...

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craiggrannell


June 12th

1. Seems a pointless decision to me. Might have been worthwhile a few years ago, when Microsoft was dominating via truly unfair business practices. Today, this smacks of sour grapes, and an attempt to rectify the fact the EU didn't do anything when it should have done, years ago. More at http://reverttosaved.com/

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