Google announces UK's 2009 search trends

Google's 2009 UK zeitgeist
Google's 2009 UK zeitgeist

Google has announced the biggest trends in UK search for the year, with celebrities, and swine flu joined by Facebook, Ebay and Spotify in the British search zeitgeist.

Bing has just released its US-centric search trends, but Google has published UK searches to give us a more British look at exactly what has caught our interest.

"Britons had mixed feelings as they headed online this year to search for their favourite online tools, to learn about celebrities new and old, and to find a good bargain," said Google spokesperson Anthony House.

"People searched about new sensations like Lady Gaga and Susan Boyle, but they also turned to the web to learn about the deaths of Stephen Gately, Jade Goody and Michael Jackson."

Top searches and fastest rising

The top searches for 2009 are dominated by websites – with many people using the search engine as a quick way to get to the sites that they love.

Thus, the top searches for 2009 included Facebook, BBC, YouTube, Hotmail, Ebay, Google itself (which is just strange), Yahoo and Bebo – along with 'games' and 'news'.

Swine flu, Britain's Got talent winner Susan Boyle, Stephen Gately and Google Maps all made it into the most searched for news items, along with the likes of the tragic deaths of Stephen Gately and Michael Jackson.

Interestingly, in among the fastest rising searches was Microsoft's new search engine Bing – which stole ninth spot – although 'Facebook Login' was the top of that particular list, followed by Jogos, Ebay UK and Yahoo Mail.

You can check out the lists in more detail at anytime through google.com/insights/search but we'll repeat them below anyway.

Top searches 2009
Facebook
BBC
YouTube
Hotmail
games
Ebay
news
Google
Yahoo
Bebo

What was hot this year (fastest rising search queries in 2009)
Facebook login
Jogos
Ebay UK
Yahoo mail
Hotmail
BBC iPlayer
Hi5
Stephen Gately
Bing
Spotify

The biggest stories (fastest rising news searches in 2009)
swine flu
Susan Boyle
Jade Goody
Robert Pattison
Rihanna
Michael Jackson
Google Maps
Twitter
Stephen Gately
Iran

How is Britain feeling? (top searches for "i feel..." in 2009)
I feel love
I feel alone
I feel fine
I feel good
I feel sick
I feel fat
I feel ill
I feel pretty
I feel ugly
I feel free

The hottest tickets (fastest rising ticket searches in 2009)
Lady Gaga
Michael Jackson
Taylor Swift
Whitney Houston
pixies
JLS
Beyonce
Green Day
Tinchy Stryder
U2

Patrick Goss

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.