Google has bought the travel guidebook brand Frommer's as it seeks to take further command of the location-based reviews market.
The acquisition, announced on Monday for an undisclosed fee, will see the Frommer's team join forces with the Zagat team - the online restaurant reviews company Google snapped-up last September.
Combining the two, along with its own considerable know-how in this area, gives Google a formidable line-up as it seeks to "provide a review for relevant place in the world"
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It is thought that the 65-year old guidebook brand, which has over 300 titles in its library, will continue to exist in print form - at least for now.
'Great addition' to Zagat
"The Frommer's team and the quality and scope of their content will be a great addition to the Zagat team," said a spokeswoman for Google.
"We can't wait to start working with them on our goal to provide a review for every relevant place in the world."
The Frommer's brand was previously owned by the John Wiley & Sons publishing house, who put the company up for sale in March this year.
"Finding the right home for Frommer's ranked high in our criteria, and we think Google is a great fit," said a spokeswoman.