The company acquired RightNow, a CRM vendor to small and midsized businesses, for $1.5 billion in October 2011 in a bid to go head-to-head with cloud service giant Salesforce.com. The update further extends the service's mobile capabilities with a real-time element.
Oracle says the RightNow Mobile Agent gives contact centre managers and administrators access support information on the go, including accounts, contacts, incidents and tasks. Additionally, it provides access to key performance indicators, human resource Information, and the ability to view and manage sales opportunities in the CRM, and allows employees to generate reports on contact centre performance.
It also takes advantage of the iPad's native capabilities by providing integration with apps such as live maps and FaceTime.
The app is available for download from Apple's App Store.
David Vap, Group Vice President of Product Development at Oracle, said the platform should support companies by providing access to up-to-date contact records and service histories.