A leading analyst believes that the primary upshot of the BPI's letter-sending will be to cut file sharing amongst children as a result of making their parents aware, while a legal expert we've spoken to believes that ISPs should get at least some of the blame.
Mark Mulligan, VP and Research Director, JupiterResearch, warns the letter may not have the same impact among young adults while Simon Levine, joint global head of the technology, media and commercial group at DLA Piper thinks today's deal could also be "a step too far."
However, Mulligan doesn't see the move as quite that serious. "It is not 'three strikes and you're out'. It is a letter," he muses, adding that it has "a quite specific primary target group: families. 69 percent of UK music file sharers are aged under 35 and 51 percent are aged under 25." He adds that these can be broken down into three categories; children at home, students away from home and young adults.
Of these, Mulligan says that many are perfectly well aware of what they're doing and "only the more nervous and conscientious can be expected to stop after receiving a letter."
All about the kids
Mulligan thinks the letters will have some success though – particularly among children living at home. As recipients of ISP bills, parents will be the ones to receive the letters. "It can be expected that a decent chunk of those will chastise their children and work on changing their ways."
However, many children are more tech savvy than their parents, so Mulligan says there is a risk that file sharing might continue without parental knowledge. "A follow up letter here would probably bring the issue to a head," adds Mulligan.
"If the BPI could get a sizeable chunk of file sharing kids of the network that will be quantifiable success for what is a significantly more palatable approach to the problem than the RIAA has pursued and France is pursuing."
As we talked about earlier, Mulligan also believes that the legal download offerings are another integrated part of this complex puzzle.
ISPs should shoulder some of the blame
Levine also feels that ISPs should get at least some of the blame. "given they ultimately reap the financial benefits of such internet traffic."


Your comments (1) Click to add a new comment
flea79
July 24th
1. ha, if my dad at any age had called me into the kitchen and brandished a letter and demanded i stop downloading illegal music and films i would have laughed in his face, for starters he wouldnt get any more films on his i-pod.
And correct me if im wrong but broadband was designed surely to make internet communications quicker, this also includes illegal downloading ? Sorry i.s.p's you have well and truly shot yourself in the foot
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