Microsoft's efforts to try and claw back some of Google's utter dominance in the search arena look to be paying off as it nabbed another 1 per cent of the US market.
The company's Bing search engine climbed to 9.43 per cent of the US market in July, up from 8.23 per cent last June.
When you add in the numbers from Yahoo after the two companies agreed a joint search and advertising deal, the portion grows to a shade over 20 per cent.
Google's dominance suffered slightly as a result, with the company's US market share slipping from 77.54 per cent to 78.48 per cent, and globally it slipped to 89.23 per cent in July from 89.80 per cent in June.
Taking time
The deal with Yahoo will take time to complete, so the joint numbers are currently just for reference.
Steve Ballmer said on a conference call that the process will cost over $200 million (£118 million) and will likely be completed over the next two years.
However internet data company StatCounter, which released the results, does not think the statistics mean Google is in any real trouble:
"Bing continues to make slow but steady progress but the combined Yahoo figures suggest that the deal announced last week will have to demonstrate major future synergies if it is to make any dent in Google's dominance."
Via Reuters
Your comments (1) Click to add a new comment
optimaximal
August 4th
1. Unless Google cleans up its results, I can see their share dropping further over the next few years as people get fed up with irrelevant, false and downright incorrect results now thrown up thanks to malicious gaming of its Pagerank system. Bing certainly gives cleaner and more relevant results in certain circumstances.
That said, shear muscle memory will likely still leave it with a good 70% of the market for years too come.
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