Online e-retailer Amazon has launched a new initiative which gives its customers the chance to watch the movies they purchase instantly via a digital copy of the film.
As speedy as Amazon's disc-selling service is, it still relies on snail mail, so the company has come up with the interesting idea of bundling a digital copy in with the movie for free (it is calling it a gift) so you can get yourself some instant gratification.
Gift that keeps on giving
Called Disc+ On Demand, the service is currently available for 313 titles with the company noting: "Buy select DVDs and Blu-ray discs and watch the Amazon Video On Demand version instantly as a gift with purchase."
Some of the titles available at the moment include The Wizard Of Oz, Coraline and 2001: A Space Odyssey.
The idea isn't a new one – some distributors have been bundling digital copies in with their DVDs for a while now, but it is nice to see someone not linked with the movie studio looking at digital in this sort of way.
Currently, the service is only available from Amazon.com but TechRadar has contacted Amazon to see if the UK is going to get a slice of the action in the near future.
Via AfterDawn
Your comments (3) Click to add a new comment
madjedi
December 11th 2009
3. The quality will still be much lower than blu-ray and probaly lower than DVD over the broadband connections that are available to most people. If you are watching that stream on your big tv it will look horrible compared to the disk that will come through your door a few days later! Have patience people, wait for what you have paid for, if you cant wait go out and buy it from a shop!
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tombutcher1990
December 11th 2009
2. umm, because it won't be lower quality than DVD. its on their on demand video site, its proper quality, and its aimed at DVDs as well as Blu Ray. also, a lot of people now have computers hooked up to their TV's, so they can enjoy it in that big screen goodness!
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madjedi
December 11th 2009
1. Sounds good on the surface but when you think about it it seems pointless. If you are buying the physical disk especialy a blu-ray then when would you want to spoil your enjoyment of wathing that 1080p movie on your big TV in 7.1 surround sound by watching it on a PC monitor at lower quality than DVD through sterio speakers. People happy with this quality wont buy the film they will download the pirate version!
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