In pictures: Philips Cinema 21:9 Platinum Series TV

Update: Check out our Philips Cinema 21:9 Platinum review

It was inevitable that Philips was going to don the 3D specs at some point and given that its high-end flagship 21:9 is primed for cinema content, adding 3D technology to this high-end TV was pretty much a given.

So it comes as no surprise that this is just what Philips has done, announcing at IFA 2010 that it has gone 3D with its latest 58-inch version of the 21:9.

AV (and 3D) heaven does come at a price, though, and as we all know Philips has never been in the business of offering 'affordable' televisions, preferring to aim for the higher end of the market.

So before you look at the images below, beware the TV does come with a €4,000 price tag. Saying that, given this looks likely to rival even Samsung's brilliant 9000 series 3D TV (which currently has a £5,500 price) this may well be the TV preferred by those who have money to spend.

So, sit back, relax and scroll down to see the Philips Cinema 21:9 3D in its all its three-dimensional glory.

The new Philips Cinema 21:9 3D is three inches bigger than its predecessor, with the screen measuring in at 58 inches.

Philips has decided to forgo the glossy black for the TV's the bezel and has gone for a brushed matt finish.

The bezel is now thinner and uses a full array of locally dimmable LEDs to illuminate its panel.

We told you it was thin - and to add to this, Philips has given the panel a 400hz makeover.

This is the back of the TV - you probably won't get the best 3D viewing experience if you watch the 21:9 from this angle.

And, no, we have no idea why there is a scary android adorning the TV, either. Maybe Philips thought we would have all had our fill of pretty ladies by the time IFA 2010 had finished. Whatever reason, we recommend not staring Metal Mickey in the eyes as he may or may not be cursed.

UK release date for the 3D Cinema 21:9 is September, with pricing to be around the £3,500 mark.