The business of selling games consoles is so much about projecting confidence and inspiring gamers to invest in a particular platform it's no surprise to see Sony continuing to talk up its hardware.
In spite of the recent news that Microsoft's Xbox 360 has overtaken the PS3 in the key battleground of Japan, Sony's Jack Tretton says it and the PSP are selling far better than planned.
Ahead of the game
In fact, the CEO of SCEA says sales of the PlayStation models are 30 per cent ahead of what Sony had anticipated.
Tretton explained: "We are tracking at 100 per cent up over last year ... about 30 per cent ahead of where we should be. So sales could slow down and we will still hit our number."
It's the economy, stupid
He believes the inclusion of a Blu-ray player in the PS3 has made it an attractive proposition and also that economic hard times have also made it a good prospect:
"I think people are going to question every dollar that they spend, but they are going to look for value in return. The entertainment value ... with PlayStation 3 compares very favourably to other entertainment choices."
In other words, it might be expensive, but the PS3 will keep you stuck in front of the telly and away from the hideously costly real world longer than any rivals can. We think we see what he means.
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pjmas05
October 5th 2008
1. Jack Tretton has got to come up with the goods as far as console sellers. Little Big Planet, although the best original IP most will have seen, is not a system seller as the vast majority of ownwers of PS3 consoles will not enjoy the concept of this game. I hope to be proved very wrong but this game is about a year too early and would be better suited to the Wii. With Sonys' traditional system sellers GTA,Final Fantasy now multi format Sony must look at its core audience and start courting their tastes a little better, at least until they are back up and running in the console war. Mr Tretton has fallen into the same trap that Sony fell into with the PSP, that is if you talk about a games machine as a set of features, without showing any of the benefits, you end up with a console that nobody really understands or wants. Follow Nintendos lead Mr Tretton or lose more than £250 a console
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