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Nintendo: DS sales have peaked

Hardware sales in Japan drop 9.1 million to 6.4 million

April 28th | Reader comments (3)

Nintendo can pimp the DS all it likes, but the latest figures show that sales of the hugely popular handheld have peaked this year

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Nintendo’s latest financial results show that the phenomenal sales of DS hardware and software have now peaked.

That is, according to the latest analysis from Pocket Gamer’s Jon Jordan.

Despite Nintendo selling "probably the largest number of games consoles ever sold in a 12 month period" with the DS, the recent financial figures clearly show that DS sales in Japan have already peaked, having fallen from 9.1 million to 6.4 million over the last financial year.

Software sales slowdown

Nintendo predicts another 28 million DSs will be sold in FY08-09 – which equates to a fall of 7.5 per cent year-on-year.

Additionally, Pocket Gamer notes that "game sales are only predicted to rise by 0.7 per cent to 187 million – ie game sales per DS will fall sharply" and concludes that:

"There are only so many versions of Brain Training and Nintendogs that the old and the young are prepared to buy (despite all the good work being done by the likes of Nintendo and Ubisoft)."

Too many crosswords

"In FY06-07, 591 new DS games were released (the majority in Japan)," continues Jordan's analysis.

"Yet over the past 12 months, 1,095 new games were shipped with almost every territory, doubling the number of new titles released; a completely ridiculous and unsustainable situation that's seen far too many cat, dog, pony, donkey, horse, fish, vet, fashion, lifestyle, language and crossword games released."

TechRadar has contacted Nintendo in the UK for further comment.

By Tech staff
 

Reader comments (3) Jump to Add Comment

calcio

April 28th

calcio

3. I reckon that the sales are far from over - GameBoy was what 120mill? PS2 130 mill, DS still has some market left to win over.

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weeve_stalmer

April 28th

weeve_stalmer

2. I predict Nintendo will announce a minor DS upgrade at E3 or Tokyo Game Show this year and a new, smaller handheld model 'Game Boy Zing' or whatever, sometime next year.

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weeve_stalmer

April 28th

weeve_stalmer

1. I predict Nintendo will announce a minor DS upgrade at E3 or Tokyo Game Show this year and a new, smaller handheld model 'Game Boy Zing' or whatever, sometime next year.

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