EA: Sports games part of 3D's 'secret sauce'

Building games from the ground up key

Calm down Tiger we said 3D not 36DD

The CEO of EA Sports, Peter Moore, has revealed his thoughts about 3D gaming and feels that sports titles will play a big part in bringing the technology to the mainstream.

Speaking exclusively to CVG, Moore said about the importance of 3D and sports: "It's no coincidence that of the 3D [TV] broadcasts I've seen in the last two years, I can count the NBA All-Star event in Las Vegas, while ESPN has announced 3D programming - perhaps even a full channel.

"There have also been a number of announcements around the World Cup, with some games broadcast in 3D."

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And how does this fit in with gaming? Moore then notes: "This is reminiscent of where we were with HD five or six years ago. It seems like a lifetime ago now, but you'd go to CES and be in awe of HD - and it was sports games that showed up the technology."

Build them and they will come

But it is not just sports gaming that's going to make 3D a winner but actually building 3D-specific games and bringing them to the market.

"As James Cameron did with Avatar at the movies, you've got to build [games] from the ground up with 3D in mind," explains Moore.

"None of the games I've seen [so far] have been built that way - they've been regular games running in 3D. The real secret sauce will be when somebody says: 'I'm going to build this game specifically for a 3D platform'."

So, does this mean that EA is doing just that? Well, Moore has given a no comment but did hint: "I think there's great opportunity for EA to bring sports to life in unbelievably imaginative ways, once we can grasp what 3D means to us."