UK Xbox fans can now buy themselves pets for their Avatars on the Xbox Live Marketplace.
Of course we're still not entirely sure why people actually buy anything for their Avatar (apart from the AWESOME Assassin's Creed 2 outfit) but it's clearly both popular and lucrative.
However, if you just can't bear the thought of being without a kitten, dog or goldfish then you can now pick one up for 240 Microsoft points (£2.00ish).
Or you could buy yourself a monkey, parrot or a snake. We'll be limiting our purchase to the Megatron helmet for now.
You can buy them through your console or from http://marketplace.xbox.com/en-GB/avatar/default.htm