Sony drops PS4 price to £299 in time for Christmas

Looking to get with the next gen?

Sony has slashed the price of the PS4 to £299 in the UK as it looks to tempt the console hold-outs to upgrade to the next-gen.

The Japanese giant is still battling away with Microsoft for gamers' hearts and minds, and the decision to lower the recommended retail price will no doubt prove to be a popular one - unless you just forked out more for one recently of course.

"If you haven't made the jump to the next-gen yet then we have some good news for you," said Sony in its blog announcing the price drop.

There are, of course, likely to be some fairly decent bundles with the best games around, with the major retailers likely to reflect the cuts pretty quickly.

And if you're buying/wanting one for Christmas then it couldn't have been better timed. It's as if they know...

You can keep an eye on our Best PS4 deals

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Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.