If the suits at Sony were worried about the big losses the company reported this week, then perhaps they'll be cheered by the news that the PlayStation 3 isn't going to be a drain for much longer.
According to Chief Financial Officer Nobuyuki Oneda, the loss-leading console is now 70 per cent cheaper to build than it was when it debuted in 2007.
Costs slashed
Given that the original construction costs were around £500, that suggests the current (or, possibly, next) generation of PS3s leaving factories should cost around £150.
If the numbers are even close to accurate, it's pretty clear we're heading for a cheaper PS3 on shop shelves before very long.
Your comments (1) Click to add a new comment
ripsnorter
August 1st
1. Or how about Sony not reducing the price at all, or maybe just by a little bit, and starting, hopefully, to recoup at least some of the huge losses racked up by the PS3? If I were a multinational company continually bleeding red ink in a time of crunched credit and recession I know what I would do!
Alert a moderator
Tell us what you think
You need to Log in or register to post comments