It's not new news: Nintendo isn't doing so great.
This year, however, is going to be different. At least it will be after Iwata takes some parting advice from former head honcho and NES evangelist, Hiroshi Yamauchi.
So, not games?
"Yamauchi was one to always say, 'Nintendo is a company for entertainment, and it shouldn't be for anything else,' and he didn't necessarily think that 'entertainment [equals] video games,'" Iwata said in a recent interview with Diamond.jp, a business information site.
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"I've been wondering how to express Yamauchi's feelings, and I've been thinking about it non-stop, even during the New Year's holiday break."
Entertainment outside of games? That's an interesting standpoint for Nintendo.
"Lately, the words 'QOL' [quality of life] have come up," Iwata said. "Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment. At the start of this year, I finally figured that improving people's quality of life with fun - with emphasis to the 'fun' - would be perfect for Nintendo. And that's when I decided to use this as a focus during the financial results meeting in January and wrote the manuscript for the presentation."
Putting the DO back in Nintendo
So what exactly are these plans for quality of life improvement we keep hearing about? That's where it gets a little murky. It could be anything from more programs like Wii Fit U, to Nintendo's official entry into wearable technology that leverages the 3DS.
While the latter sounds unlikely given the company's track record, it's not out of the question for Iwata to unveil a new technology at this year's E3 digital show.