8.75m Brits playing MMOs, market worth £220m

Subscription still the king

The UK market for massively multiplayer online gaming has been estimated at a whopping £220 million in 2010, with 8.75 million Brits forking out their cash to play the games.

The data from the Newzoo MMO games market report suggests that, although 90 per cent of the people playing games are on free-to-play MMOs, some 2 million are prepared to pay an up-front subscription.

This helps a 30 per cent rise year on year on the amount being spent on MMOs – with more money being spent on subscriptions than things like micro-payments.

Console v MMO

The research also looks at the dominant position of consoles in the UK.

Around 25 million people are playing on Xbox, PlayStation or Nintendo consoles – including 76 per cent of males between 16 and 25, compared to 49 per cent of the same group that play some form of MMO.

"Overlap with consoles is significant, adds Newzoo's report. "48 per cent of Microsoft Xbox 360 players also play MMOs, identical to the share of PlayStation 3 players spending time on MMOs.

"Almost half of these people also spend money on MMOs, confirming the appeal to the 'core' gaming audience."


So who are playing these games? The demographic detail suggests that 64 per cent of MMO players are male – and that number goes up to 70 per cent when you are talking about paying to play.

By a whisker, the majority (53 per cent) of MMO players are over 25 – with 'free to play' seeing 53 per cent under 25.


Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.