According to a new report, Apple will be running our homes in five years time. Forrester Research has compiled a document that makes either compelling or depressing reading depending on where your loyalties lie.
The report says that Apple will āoffer eight key products and services to connect PCs and digital content to the TV-stereo infrastructure in consumersā homes.ā
Forrester says this will involve the current Apple ecosystem including Apple TV, plus four new product concepts. A home server, an āAppleSound universal music controllerā plus more network enabled gadgets, such as digital photo frames. Interesting stuff, though not exactly groundbreaking - a bit like the report itself. Is Apple domination really whatās on the cards? The report is certainly of interest, but numerous analysts have been banging on about the digital home concept for years.
āConsumer product strategists frequently ask Forrester how Appleās product strategy will evolve,ā says J.P. Gownder, principal analyst and lead author of the report.
āWe donāt possess any secret knowledge of Appleās product roadmap, but we want consumer product strategists to consider this possible - and, in our eyes, highly likely - vision of the Apple digital home offering.ā
Likely? We don't think it's as straightforward for Apple as the report appears to suggest. Despite Appleās dominance of the MP3 player market, there is no evidence to suggest it can manage to solve the problem of the integrated digital home ā especially when such a crucial component of it is dependent on content. And providing content means that you need to launch specific services for each territory. You also need to work with a myriad of content and service providers. While Apple has made some strides in this area, things are far from done and dusted.
Forrester states the obvious when it says the AV/IT divide remains and āthereās a clear consumer need for an industry player to help consumers unite these systems and make in-home installation easy.ā Such a strategy would also require co-ordination with TV ā something Microsoft tried to do with Media Center. How could Apple work with a player such as Sky, for example> This is the kind of divide that would have to be bridged for Forrester's future-gazing to become reality.


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