Acer's newly-announced Aspire Ethos is not just a laptop, according to Acer. No, apparently it's a multimedia experience, redefining how you enjoy your music, videos and pictures.
And just how does it do this? It starts with a detachable touchpad to use as a remote control, moves on to a frameless 15- or 18-inch full HD display with 1920 x 1080 resolution and ends with a choice of Nvidia Geforce graphics cards (GT 555M or GT 540M).
Powering all this is a second-gen Intel Core processor – an i7, i5 or i3 depending on your budget, and up to 4GB of RAM.
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The Aspire Ethos comes with either one or two 500, 640 or 750 GB hard drives and there's the option of a Blu-ray drive if that takes your fancy - no 3D support, though.
As far as connectivity goes, you're looking at Wi-Fi and Bluetooth 3.0 with a card reader, a combo of USB 3.0 and 2.0 ports and an HDMI port to boot.
The Aspire Ethos line up comes with Windows 7 and a UK release date of mid-June.
All this doesn't come cheap, mind you; the Acer Aspire Ethos UK prices will start at £999.