Updated 5 hours ago

Steve Jobs says Google's "Don't Be Evil" mantra is 'bulls**t

Plus, Adobe is lazy

February 1st 2010 | Tell us what you think [ 10 comments ]

steve-jobs-slams-google-s-don-t-be-evil-mantra-following-the-ipad-launch

Steve Jobs slams Google's "Don't Be Evil" mantra, following the iPad launch

Following the launch of the Apple iPad, the company's CEO, Steve Jobs, has branded Google's "Don't Be Evil" mantra as 'bulls**t' and said that the reason iPad and iPhone/iPod touch do not support Flash video is because Adobe is lazy.

Speaking to Apple employees at a company event after the iPad launch at One Infinite Loop, Jobs pulled no punches when discussing Google and Adobe, having plenty to say about Google's entry into the smartphone market with the Android-powered Nexus One and the reasons why Apple continues to not allow iPhone (and soon, iPad) users to watch Flash video on their devices.

Speaking about Google, Jobs stressed that Apple did not enter the search business. He added that employees should make no mistake and understand that Google wants to kill the iPhone.

Don't Be Evil is bulls**t

To top off the observations on Google, Jobs added: "I want to go back to that [Google] question first and say one more thing," he says. This don't be evil mantra: "It's bullshit."

Moving onto Adobe, Jobs said that the company was lazy and that Apple does not support Flash because it is too buggy, he says. The most common reason for a Mac crashing is because of Flash, he added.

Via Wired

Comment on this article
 

Your comments (10) Click to add a new comment

fisonic


February 8th 2010

10. Delicacies, Served Chilled

Pretending Apple's motivation for not implementing Flash in the browser would be to protect the user from bugs: That's bulls**t.

Truth is, it's a strategic decision: What Apple actually wants to protect, is their sovereignty over applications and rich content served on their tablet. Whilst this is a perfectly legit intention, it is also a gamble.

The killer application for the iPad is surfing the web - this is even the result of Steve Jobs’s own analysis. Consequently the marketing claim is ‘the best way to surf the web’. However, in today’s world wild web, without genuine support of Flash, that claim is merely a lie.

Now, Steve Job’s is not a stupid man. He knows the pressure on Apple to open the iPad for Flash in the browser might become overwhelming. However, in doing so, Apple would sever the App Store’s exclusive control over applications on their device - putting its profitability at high risk. Furthermore, allowing Flash on the iPad would open the flood-gates for customers demanding it on the iPhone as well.

End users will primarily be missing embedded videos, and occasionally their slick animation. Publishers and web site operators, on the other hand, won’t be too happy, when their customers’ Flash ads cannot be displayed.

Ironically, none of this kind of Flash content is Apple’s concern, as neither of these would compete with the App Store. Unfortunately, there’s no reliable way to automatically detect and differentiate between potentially App Store rivaling Flash applications on one side, and ‘harmless’ eye-candy Flash content or video-players on the other side.

There would be one solution to that dilemma: Apple gains an ability to autonomously authorize execution of Flash applications they approve of - i.e. run given Flash applications through a kind of iPad certification process. Understandably, Adobe would have a hard time making this kind of concession to any competitor, since their own marketing claim is a maximized, system independent, reach of their platform.

So, if Apple releases their surf board without support for Shockwave Flash, it teaches us one thing: Steve Jobs is prepared to acquire Adobe Systems, if necessary. In that light, recent quarrels merely serve as substitute for amicable negotiations.

Alert a moderator

ootempo


February 1st 2010

9. Jobs better be careful! Doesnt he know Google will rule the world one day! LOL

Jess

www.be-invisible.es.tc

Alert a moderator

cmoreno


February 1st 2010

8. I cannot say enough how amazing it is to me that Apple has generated so much ill will in the past week. If someone were to ask I would say that Apple, and Mr. Jobs, are definitely on the defense concerning the iPad. After the huge amounts of mainstream success that the iPhone and iPod have enjoyed I believe that Apple simply took it for granted that the iPad was going to be another stellar hit. Unfortunately, as far as I can tell, the product has met with mixed enthusiasm, at best, outside of dedicated fan circles.

Aside from all of that, the time has really come for Apple to stop playing the underdog card. Much like Google, they have to admit that they are not the little guy. Apple is a multi-billion dollar juggernaut that has dominated several markets for several years. To say, "Google wants to kill the iPhone" (quoting wither Mr. Hartley or Mr. Jobs, I am not sure) is disingenuous. Google, like Apple, wants to propagate their UI experience to encapsulate as much of the user experience and thereby increase impressions as possible. I have no doubt that Google would love to dominate the smartphone market. But kill it? I seriously doubt that. Even Apple must realize the need for competition in the marketplace.

Of course, they do say that there is no such thing as bad publicity. This is just one more article that has us all discussing the iPad. Take that for what it is worth.

Alert a moderator

d4lien


February 1st 2010

7. Hmmmm... Interesting I'm pretty sure Mr J is just doing the usual round of everyone hates us weepy stories... The little company, Apple, up against the evils of every day corporations. Only problem is Apple are just a big and bad.

Still I'm pretty sure he will be more than happy with his squillions of shares in Google and his various staff that share seats on the Google and Apple boards.

It's all bull, like he says, but they are all at it and want to pretend they hate each other. I tell you when Jobs and Mr Gates and whoever is controlling Google these days play down the back 9 at Pebble Beach they must end themselves laughing that everyone buys this mickey mouse fight they are all pretending to have.

To be fair I laugh about it when I tee off on the first hole at my club and I'm not even a shareholder in either company.

Alert a moderator

wigwam_salesman


February 1st 2010

6. What a load of rubbish. I use Flash CS4 and Flash Player on a daily basis and neither have ever crashed Snow Leopard for me. Microsoft Entourage 2008 and FUGU on the other hand...

Alert a moderator

cdubb


February 1st 2010

5. What's with the childish and bitter behaviour. Apple needs some competition and I'm glad they're starting to get some in the smartphone market from Android.

There's a growing feeling that Apple are starting to stink a little bit of the Microsoft world domination!?

Alert a moderator

phryyyk


February 1st 2010

4. Yes Macs crash, but so much less than Windows machines, and for fewer, more obvious reasons. The reason is not the "fragile" OS, because Linux, also a Unix base, often has problems because Adobe won't test thoroughly enough on these bases. I myself see little need of flash, but I can understand why many people would want it and why the lack of it is a problem, but don't moan and Jobs because he is protecting his reputation of reliable machines; you wouldn't trust an ex con to take milk to your grandmother, so Apple doesn't trust flash.

Alert a moderator

badgerpog


February 1st 2010

3. "Google wants to kill the iPhone..."

Or just give it some competition. What a angry little boy!

Alert a moderator

mobius


February 1st 2010

2. If it isn't an exaggaration I'd also find it quite worrying that the Mac OS is so fragile it can crash from a pretty restricted sandboxed application like the Flash player, no matter how buggy it's claimed to be. Flash isn't brilliant but talk about a weak excuse. I don't agree always with the decisions or approaches Adobe take but calling them lazy is just playground mentality.

Alert a moderator

serendipity


February 1st 2010

1. "The most common reason for a Mac crashing..."

So its official then , inspite of what Apple fanboys would have you believe, Macs do crash :-))

Alert a moderator

Tell us what you think

You need to Log in or register to post comments

By submitting this form you agree to our Terms of Use and so are legally responsible for anything you submit. DO NOT submit anything which may violate the Terms of Use or another person's rights including copyrighted or offensive materials.