It is common to describe the well-worn Apple rumour mill as reaching 'fever pitch' or some other similar cliché the day before the company stages a high profile product launch, as it plans to do in San Francisco tomorrow.
Yet these iTablet/iPad/iSlate rumours continue to come in thick and fast. Despite its widely-reported penchant for secrecy, it seems Apple is capable of managing the hype cycle in the run-up to a launch almost perfectly.
The latest rumour that suggests Apple is set to inject some much-needed cash into book publishing. This in addition to deals that are being put in place with a number of magazine and newspaper publishers and major book publishers such as HarperCollins and Magraw Hill.
"Either as one of the showcase apps which launches with the device, powering a new book section in iTunes, or integrated directly into the Tablet's e-reader," the report adds.
Although what this might mean for the fortunes of Barnes and Nobles recently launched Nook reader is another issue altogether…