Apple profits have been boosted by an impressive 47 per cent for the current financial quarter, due to the continuing popularity of the company's iPhone.
The Cupertino-based company saw its shares hit a record high this week, with the publication of its latest financial results.
"We are thrilled to have sold more Macs and iPhones than in any previous quarter," said Steve Jobs, Apple's CEO.
"We've got a very strong lineup for the holiday season and some really great new products in the pipeline for 2010."
iPod sales are down
Apple sold 7.4 million iPhones in the September quarter and 3.05 million Apple Macs. iPod sales were down by eight per cent, however, due to the fact that the iPhone now does the job of the iPod for many Apple fans.
"We are delighted with our September quarter and fiscal 2009 results," said Peter Oppenheimer, Apple's CFO.
"For the full year, we grew revenue by 12 per cent and net income by 18 per cent in extraordinarily challenging times. Looking ahead to the first fiscal quarter of 2010, we expect revenue in the range of about $11.3 billion to $11.6 billion and we expect diluted earnings per share in the range of about $1.70 to $1.78."
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avi
October 25th
3. Anyone who owns a Touch or an iPhone will tell you that it is an incredibly clever device and that it's user friendly in a way that nothing else is from any other company. It's a hard won position and the only question is, how long can they sustain it for.
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hss1
October 20th
2. Well as Apple is supposed to be a premium brand, lower prices too much would damage the brand image.
Apple products are aimed at this market like Gucci, or Lamborghini and designed to be a niche product.
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iggy82
October 20th
1. I know how great Macs are, but I still can't justify the price! Perhaps if they had of cut those profits down by reducing cost to the consumer, lets say 35% (leaving them with "a mere billion") we'd all be using Macs by now!
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