Amazon Echo lineup rumored to be joined by new screen-equipped device soon

Update: After numerous leaks, the Amazon Echo Show has finally been announced. 

Original story continues below...

After the introduction of the Amazon Echo Look, the online retailer is rumored to be planning the introduction of a screen-equipped Echo device, according to Cnet

Apparently the company has been planning to expand its range for some time, but has accelerated its plans thanks to the rapid development of the Google Home speaker. 

According to the source, the new device is set to be revealed next month, although the timing could apparently change. 

From audio to video

Before the announcement of the Amazon Echo Look we would have been skeptical of the idea of a screen-equipped Echo, since the point of Amazon's smart speakers so far has been to create an entirely auditory experience. 

If these rumors end up being true, it would see the Echo lineup transitioning from a lineup of smart speakers, to a voice-controlled personal computer range. 

While the additional functionality could be useful, it also potentially loses what made the Amazon Echo such an interesting product in the first place.