3. who actually gives a crap? what a film to start with!

2. I'd see this as useful if it added something to the experience that you wouldn't get with a Blu-Ray - i.e. the same way DVDs added extras like alternate endings and out-takes.

But I agree with James, the interactive features are often gimmicks. I can't think what the studios would need to add in for improved experiences, but they need to think of something.

With convergence becoming important, perhaps the chance to subsidise a game or some future purchase over the web, i.e. to download the movie for use on a PMP?

1. I'm all-for all these new features etc. But personally, I don't really care about BD-Live and all that stuff. When I buy a movie, I just want to be able to watch that movie, in good quality, on a big TV.

Most people barely get time to watch the movies they buy more than once - i'd wager that most people don't go near any of the special features on DVDS/BDs.