James Cameron's Avatar, the most successful 3D movie ever, and the film 3D evangelist Panasonic is basing its 3D Blu-ray and TV launch plans on for 2010, looks certain to debut on Blu-ray in standard 2D format.
During an exclusive technology briefing at Fox Studios in LA, Chief Technologist Danny Kaye downplayed Avatar's anticipated 3D debut, telling HCC: 'Do not make the assumption that Avatar will be the first 3D Blu-ray from Fox.'
The standard Fox window from theatrical to disc is four months. This puts Avatar on schedule for a launch in April 2010. With Panasonic's first 3D Blu-ray player and TV range unlikely to start shipping until early summer, this puts the blockbuster out of sync with any initial hardware rollout.
A far better bet is Fox's other 3D blockbuster Ice Age 3D. The 2D version debuted on Blu-ray last November, leaving a respectable gap (and plenty of product development time) for an Ice Age 3D Special Edition to be released alongside any hardware introductions in 2010. It seems reasonable to assume that Avatar will follow the same double-dip path, with a 3D Special Edition released after the standard 2D release.








