In 1997 Michael Dell, CEO of Dell, told IT executives what he would do to Apple to save the company from financial ruin. "What would I do?" he said. "I'd shut it down and give the money back to the shareholders."
Ten years on and that quote is coming back to haunt Michael Dell.
Apple has gone from strength to strength and now has a range of world-beating products from the iPod to the iPhone and the iMac.
Apple shares are now at their highest ever level at $167.91 (£82.32), with analysts predicting Apple's strongest quarter ever.
Sell Dell?
Dell, meanwhile, is in the doldrums. It's been squeezed by a growing number of strong, low-cost competitors and has been tainted with poor customer service rankings and a range of unremarkable products.
Its shares currently stand at $27.95 (£13.70) apiece.
Maybe it's time that Michael Dell gave his shareholders their money back.
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