There's no doubt that the iPhone is going to be one of 2007's Very Hot Gadgets. Anticipation has been building for months - and this is real anticipation, not some half-hearted marketing ploy for, to pick a random example, a product that was coming zune and leaving sooner. It's the must-have gadget of the year, right? Well, not for me. I don't want one. And here's why:

1 I'm sick of the hype

This isn't a dig at Apple fans. I've got no real problem with the iPod and I've personally always slightly preferred using a Mac to a PC. But I've really had enough of the weak-at-the-knees zombie-like adoration the iPhone seems to be getting from otherwise rational human beings. Fine, it looks great, but we always knew it would. The name, while utterly predictable, is snappy enough. But it's not going to be brilliant just because it's the Apple iPhone.

2 It's not a great phone

Look beyond the style and you'll find the iPhone is quite light on features. Sure, it's a great lifestyle device, but even in this age of convergence a phone (and given its name that's what we have to call the iPhone) is first and foremost a communication device. Try tapping out a few messages on that touchscreen and tell me if you're still willing to trade up from your current phone. And when it comes to functions, features and software, all the old Mac v PC arguments about compatibility and availablity will be heard all over again.

3 Apple don't do phones

So the iPhone comes out. Then what? This isn't the MP3 player market, where the iPod managed to completely dominate the market before anyone else actually managed to come up with something decent. This is one of the biggest and most competitive technology markets there is. And it's Apple that's playing catch-up this time. Even since the iPhone was first announced, we've seen the arrival of brilliant phones like the Nokia N95 and the Motorola RAZR2 (announced today). And in the weeks and months after the iPhone's launch there will be plenty more. The iPhone could be a white elephant before the year is out.

4 It's not going to come cheap

Common consensus is that the iPhone handset alone will cost in the region of £300. Now there's certainly more expensive handsets out there, but the point is that you're unlikely to be able to get one on contract without some initial outlay. And it's likely that only one network will carry it - further bad news. Few people acknowledge that when it comes to mobile phone 'sales', probably the biggest driving factor is "what is the best free phone I can get on my contract?" To be fair, Steve Jobs says Apple is only aiming for about 1% of the market, but it does mean that anyone expecting everyone to want one is in for a surprise.

5 I don't have an iPod

With its obvious focus on entertainment, one of the key reasons people give for wanting an iPhone is that it's a natural upgrade to the iPod. Presumably this is where the bulk of the 1% market share mentioned above is going to come from. Well, I don't own an iPod, as I think they're overpriced, so I won't be getting one of these either.

It's your choice

So what would my phone of choice be? Well, at the moment I'd have to go for the Nokia N95 - another one I can't afford at present, but there you go. What about you - can't wait for the iPhone, or can't stand the iPhone?

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