Sony's trimmed the price of its PlayStation 4 console to maximise its potential as Christmas stocking filler.
Ain't got time for a Surface RT? Microsoft may introduce $150 price drops across the board to its ostracized OS.
Sales of the PS Vita console in its homeland have increased four-fold since a recent 30 per cent price cut.
Though the Wii U failed to meet sales expectations, Nintendo says it is not considering a price cut any time soon.
Nokia has trimmed the price of its smartphone portfolio, bringing it head to head with some mid-range mobiles.
The Sony Corporation is set to halve the number of suppliers it uses over the next two years in an effort to cut costs, but those rumours of an imminent price cut for its PlayStation 3 console still refuse to go away.
The rumours that a PS3 price cut is to be announced this coming Easter holiday intensified this week, as Sony approaches the end of the current financial year on 31 March.
While Sony continues to deny having any plans to reduce the cost of the PlayStation 3, its rivals at Microsoft strongly believe that such a price cut is imminent.