New figures from Symantec show unsolicited messages dip to a 49.7 percent share - which is actually an improvement.
Only by combining big data with contextual, location and other personal data does it even begin to mean anything.
Symantec would like to break itself up into two companies focused on security and storage, respectively.
Users will be glad to hear Symantec plans to limit the amount of junkware users will be forced to wade through.
If your organization is in the market for a service designed to keep mobile data secure, check out the offerings from the seven companies featured in this article.
The easy-to-use Elderwood toolkit is being used by more groups than previously thought, according to Symantec.