Google is experimenting with the facility to download apps directly from the Google app, bypassing the Play Store completely.
Despite increasing 'app-athy' in the UK, a global increase in smartphone users could mean years of growth ahead.
Like the idea of Project Ara? Google's going to make it mega easy to add in upgrades to your jigsaw smartphones.
Google Glass users may soon have access to the Play Store as the device shows up in the app market's latest update.
Over a year after it launched in the US, Google has rolled out Play Music in Australia, offering Aussies cloud storage for 20,000 tracks.
Starting today, the Android Play Store will boast a cleaner, more colourful look on phones and tablets.
It's iteration rather than the redesign we witnessed during the move from Android Market to Google Play, but Play 4.0 still looks good.
Google is planning to launch a News section for its Play Store for Android devices, judging by code found within its online store.