Even though the general consciousnesses is opting for UHD, Sony is determined to be different by sticking with 4K UHD.
Blu-ray is making around a quarter of the revenue that the DVD format was pulling in by the time it hit the four-year mark in its lifecycle.
Toshiba has applied for membership of the Blu-ray Disc Association, with the electronics giant behind the rival HD DVD format finally confirming that it is about to introduce Blu-ray products.
Eighteen months after abandoning the HD DVD format, Toshiba has finally ceded to the inevitable and joined the Blu-ray camp.
The company may have lost out in the high-definition format wars way back in 2008 but Toshiba has finally hinted that it could be ready to jump on the Blu-ray bandwagon.
HD DVD may be dead and buried but a new survey shows that the defunct format is still ahead of Blu-ray in the US.