Updated BenQ isn't a power player in the European mobile phone market and its new E72 handset (announced at Computex) isn't a mass market smartphone.

BenQ and Siemens have plumped for a design that mimics the looks of the highly popular Motorola Razr phones. The clamshell does look good, but doesn't work that well as a camera phone

Perhaps it's the brushed magnesium and aluminium alloy casing that gives it away, perhaps it's that sleek sliding action, but there's no doubt that the EL71 is fi rst and foremost a style phone that's designed to turn heads