Nvidia graphics cards have recently become a lot like buses. You wait around for one for ages... then you're a little disappointed when it finally arrives and costs a lot more than you'd hoped.
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We've been impressed by the overclocked AMP! cards from Zotac before - most recently the fantastic GTX 670 AMP! - and it's trying to continue that trend with the GTX 660 Ti AMP! edition.
Silence, they say, is golden. Personally I'm more concerned with gaming frame rates, but when something comes around offering zero dB sound levels and decent gaming speed, I'm going to sit up and take notice.
We were already pretty chuffed with the GTX 670 in its reference guise, but this factory-overclocked card is something special.
It's almost the same speed as a true GTX 570 and comes in cheaper. It's not quite as well designed a card as the Asus offering, but in price positioning it just makes a lot more sense.
So in the end we have a very fast card, as fast as AMD's own very fast card. But is there really a place for such a beast in the world today?
It's not necessarily that the GeForce GTX 550 Ti AMP! is actually a bad card, in many respects it's a perfect entry level gaming card. Unfortunately it simply doesn't make any sense in this market at that price. Drop the pricing closer to the £100 level and you have a card worthy of serious consideration. As it is though, you're better off grabbing a GeForce GTX 460 while you can.