How much does fancy packaging matter? Ultimately, it can't be that critical, otherwise the Deepcool Ice Matrix 400 would have this thing completely wrapped up.

You just know by the sheer size of the box it comes in that the Fiend Shark is a bit special, but even so, its size may still surprise you, as will the care taken with the way the contents are packed. It certainly puts most other cooler manufacturer's to shame in that respect, with its fixing components all having their own separate space in the two plastic packing trays.