Kogan LED55 review

Is this 55-inch LED, Freeview HD TV for £750 too good to be true?

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Kogan led55 review

It's a brave new brand indeed that tries to crack the UK TV marketplace right now. But Australian brand Kogan is having a pretty full-blooded stab at it, especially now that it's got a genuine flagship proposition on its hands in the shape of the Kogan LED55.

This 55-inch set is no ultra-basic lump of plastic, despite its low price. It's got a Freeview HD tuner, it uses Edge LED lighting, it's got a Full HD resolution, and it's even got 100Hz processing to help pictures out.

Its performance isn't the horror show that we might have expected for its money, either. Its contrast range and brightness in particular are good enough to render pictures perfectly watchable. But there are also enough problems to remind you that the set is, after all, a budget model.

We liked

The Kogan LED55 is remarkably affordable for a 55-inch LED TV, despite having a respectable core spec sheet. Its Freeview HD tuner is appreciated considering the TV's affordability, as is its facility for recording to USB drives. Black level response is better than usual for the budget world, too, and pictures are generally vibrant and dynamic.

We disliked

The Kogan LED55's 100Hz system is of a pretty low quality, causing obvious unwanted side-effects. And, annoyingly, you can't turn it off.

There are also backlight consistency problems unless you really slash the television's brightness output, and colour tones don't look especially natural or subtly toned. HD pictures don't look particularly crisp either, and skin tones tend to look plasticky and unrealistic.

Finally, while the TV's audio is mostly OK, loud scenes can start to sound quite shrill.

Final verdict

Kogan has certainly unleashed a startling statement of intent with its LED55. Its 55-inch size shows that the brand has the AV ambitions to take on the more established TV brand names, and its lowly price shows that it's prepared to appeal to our wallets.

Kogan has even managed to underline its raw 'big screen, small price' hook by giving the LED55 a few unexpected features, such as a Freeview HD tuner and 100Hz processing.

Perhaps inevitably, though, while it's better than expected in the contrast and brightness departments, the Kogan LED55 falls short of its more established rivals with its performance, thanks to some backlight consistency concerns and some troubling 100Hz processing that leaves obvious distracting side effects and can't be turned off.

In fact, this 100Hz problem is so frustrating that it ultimately led to the Kogan LED55 only ending up with an overall score of three stars rather than the three and a half it might otherwise have claimed.

Tech Specs

Product TypeLED-LCD TV
Scan Format1080p
Standard Refresh Rate50 Hz
Digital TunerDVB-T (MPEG4)
Video Signal StandardHDTV 1080p
Number of HDMI Ports3
Number of SCART Interfaces1
Product FamilyElite
Brand NameKogan
Screen Size139.7 cm (55")
Aspect Ratio16:9
Horizontal Viewing Angle176°
Vertical Viewing Angle176°
Analog TunerPAL, SECAM
Weight with Stand (Approximate)29.50 kg
Backlight TechnologyEdge LED
VESA Mount Standard400 x 400
Operating Power Consumption200 W
Standby Power Consumption500 mW
RMS Output Power16 W
Electronic Program GuideYes
Height with Stand325 mm
Width with Stand1302 mm
Depth with Stand855 mm
Number of Common Interface1
Composite VideoYes
Number of USB Ports1
Media PlayerYes
Enhanced Refresh Rate120 Hz
Height797 mm
Width1302 mm
Depth50 mm
Brightness320 cd/m²
Sound SystemSurround Sound
Maximum Resolution1920 x 1080
FeaturesPVR (Personal Video Recorder)
ManufacturerKogan Technologies UK Pty, Ltd
Product ModelKULED551HDAA
Product Name55" LED TV (Full HD, 100Hz) with PVR & SRS Audio
Product LineElite
Manufacturer Part NumberKULED551HDAA
Manufacturer Website Addresshttp://www.kogan.co.uk
Marketing Information

Stunning design and feature-packed, the Kogan 55" Full HD LED TV combines cutting edge technology and ultra slim design with razor sharp clarity - the smartest choice for our most discerning customers.

This LED TV features a built-in PVR and USB Input, allowing you to Pause, Rewind and Record live TV and even playback your favourite movies, TV shows, and photos in crystal clarity.

The Kogan 55" Full HD ELITE LED TV will enrich your home or office interior and redefine your viewing experience.

Package Contents
  • 55" LED TV (Full HD, 100Hz) with PVR & SRS Audio
  • Remote Control
  • Power Cable
  • Link to User Manual
Response Time6.50 ms
Limited Warranty1 Year