3. iPhone 6
The iPhone 6 - a real step forward for Apple and a phone that's a real joy to use, hold and feel.
It's got all the same ingredients that make iPhones special: while it doesn't excel in any given part of the smartphone recipe (except perhaps when it comes to the interface, which with iOS 8 is probably the best out there with it's clever mix of intuition and simplicity) it just works.
The camera is lower-res but fast and bright and easy to use. The screen is too low-res compared to the two above it, but pops and fizzes with colour and brightness.
And that design - we have to keep coming back to it as it feels beautiful in the hand.
Why is the iPhone not number one? Simple: price, combined with a lower-res screen. The phone that does everything well in a great package is brilliant, but not significantly more than anything out there, which means you can't justify the higher tag.
And if you are paying that much, we'd expect it to be a brilliant, top-spec phone, which it isn't when it comes to the display.
But don't let that put you off: if you're in the market for an iPhone, or just been tempted by one in the past: buy this one. It's excellent, a pure joy to use.