The Vaio formally known as Sony set for US launch in October

Vaio Z Canvas

Vaio computers are coming back to America and a Microsoft Store near you this October.

Earlier this February, the former Sony computing brand announced its comeback by introducing two machines; a 13.3-inch hybrid Ultrabook and a 12.1-inch convertible tablet. The now Japan Industrial Partners owned company has unveiled its plans to launch the latter device, the Z Canvas 2-in-1 laptop, in the US later this fall.

The 12.1-inch tablet-PC brings with it a display resolution of 2,560 x 1,704, a 5th generation Intel Core i7 processor, and a $2,199 (about £1,404, AU$2,998) price tag. The Vaio Z Canvas will be available online and at Microsoft Stores across the US starting October 5 with preorders beginning in mid-September.

Vaio also announced its plans on start selling products in Brazil as well, but it hasn't shared any concrete details on what products it will offer in the future. There's also no word on whether the Vaio Z 13.3-inch convertible Ultrabook will be making its way state side.

Big plans

Vaio has never been known as an affordable brand, but the now the company is particularly interested in going after a smaller, specialized group including creative professionals. In an interview with The Wall Street Journal, Ota boldly claimed he wants to offer graphic designers, photographers and anyone else who uses Apple computers because there are no good Windows machine alternatives.

Ota added Vaio isn't interested in cheap models for everyone, instead the company plans to attract a high-end base that are willing to pay more for the latest and greatest specifications.

Beyond restarting its PC business, Vaio also has ambitions to start building communication devices, wearables, factory-automation machines and entertainment robots.

Kevin Lee

Kevin Lee was a former computing reporter at TechRadar. Kevin is now the SEO Updates Editor at IGN based in New York. He handles all of the best of tech buying guides while also dipping his hand in the entertainment and games evergreen content. Kevin has over eight years of experience in the tech and games publications with previous bylines at Polygon, PC World, and more. Outside of work, Kevin is major movie buff of cult and bad films. He also regularly plays flight & space sim and racing games. IRL he's a fan of archery, axe throwing, and board games.