Netflix subscribers know all too well that while the streaming service's recommendations system is fairly accurate, it often lures them into adding too many movies that don't get watched.
That's why Netflix is building a superior recommendation system to fine tune what it suggests goes into your queue, and it's developing the algorithm with deep learning techniques.
Calling it Distributed Neural Networks, the company's efforts use cloud computing from partner Amazon Web Services and GPUs from graphics card maker Nvidia.
Through this configuration and code Neural Network optimization, Netflix has been able to train the cloud for more personalized recommendations in just 47 minutes, down from 20 hours.
Deep Learning curve competition
Netflix's project seem a little less scary than Google's, except of course if you're Comcast and Time Warner, which have banded together in the era of cable cord cutting.