By comparison, the Xbox 360 Core model had cost $499.99 in Australia and $299 in the US. A Premium bundle had cost $649.95 in Australia and $399 in the US.
Microsoft has gone with the easier to understand, but harder to justify single model approach with the new system, rather than offering multiple options with varying prices.
Though the price seems more expensive for US customers, it falls in-line with previous Australian pricing.
The real question is whether Sony will offer its PlayStation 4 at a better price. Microsoft's chief rival is expected to announce how much its console costs later today.
Games and hardware
On the hardware front, the company also continued to push its SmartGlass integration, which was shown off for the first time using Xbox One.
Microsoft also unveiled an updated version of its old console with a slim Xbox 360 redesign.
- Have you heard about the Xbox 360 controller's intelligent sleep mode?