But to prove that Sony is keeping with the times, we're treated to worldwide studio boss Shuhei Yoshida unpacking the PS4 in a nifty little tribute to Daft Punk's Random Access Memories unboxing video. Some pretty space-y music going on there too.
Not too shabby as unboxing videos go, even if it is just a glorified advert.
- Let it be free: The Beatles are the most pirated artists
- Marvel at Netflix's new original superhero shows
- Star Wars: Episode VII will hit theatres on....
Article continues below